In every successful transformation we’ve seen, whether it’s a system rollout, a digital overhaul, or a cultural shift, there’s one thing that makes the biggest difference: the people on the ground who help others move forward.

They’re not always loud. They’re not always leaders.
But they show up.
And they rally others to do the same.

We call them change champions, and here’s the truth:
They’re not born with a badge. They’re built through support, structure, and belief.

Who makes a great change champion?

You might be surprised. It’s rarely the most senior person in the room.

Some of the strongest champions we’ve worked with are the informal influencers. The go-to person in the team. The one people trust. They’re often the bridge between what’s happening on paper and what’s really happening on the ground.

What to look for:

• Someone who listens well and brings people along for the journey
• Someone who stays calm when others panic
• Someone who may not have a fancy title, but has the ear of the team
• Someone who genuinely wants the change to succeed

These are the people who help others make sense of change, not by broadcasting a message, but by living it.

What do they need from us?

It’s easy to forget that just because someone can be a champion, doesn’t mean they know how to be one.

We need to give them:

• A clear understanding of what the change is (and why it matters)
• Simple, practical ways to talk about it with their teams
• A safe space to ask questions (because they’ll have plenty)
• Encouragement when it gets messy – and it will
• Recognition, not just in big moments, but in small check-ins

Too often, organisations put someone on a champion list, send a few emails, and hope for the best. But the best champion networks are supported, celebrated and sustained.

How do we build a network, not just a few stars?

Here’s the secret: the goal isn’t just to have a few strong individuals. It’s to create a ripple effect.

To scale your network:

• Choose champions across teams, levels, and locations, not just your “usual suspects”
• Set up a regular rhythm for check-ins, quick huddles, or even just voice notes
• Share stories. One champion’s success can inspire ten more
• Look at adoption data to see where champions are thriving and where others may need backup
• Make it feel like a community, not a checkbox

And above all: keep it human. Change is personal, emotional, and often uncomfortable. That’s where your champions shine.

Change doesn’t stick because of a strategy deck. It sticks because someone you trust takes your hand and says, “I know this feels different. But we’ve got this.”

That’s what a champion does.

And if you’re intentional about building them, not just assigning the role, you’ll see the shift. In culture. In mindset. In the results.

Ready to take your champion network from concept to real impact? We’d love to show you how our team at Change Logic supports that journey, backed by data, driven by people.